Cta

Call-to-action components to drive user engagement and conversions.

Overview

The CTA component combines a headline, supporting text, and an action button in an attention-grabbing container with optional color variants.

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Use Cases

  • Product Upsell: Promote premium features or upgrades
  • Signup Forms: Encourage user registration or trial signup
  • Conversion Goals: Drive downloads, demo bookings, or purchases
  • Newsletter Signup: Build your mailing list
  • Event Registration: Promote webinars or conferences
  • Partner Programs: Encourage partner applications
  • Seasonal Campaigns: Highlight limited-time offers

Design Best Practices

  • Clear Headline: Make the benefit immediately obvious
  • Supporting Text: Briefly explain why users should act
  • Strong Button Label: Use action-oriented text like "Start," "Get," "Join"
  • Contrast: Ensure good contrast between button and background
  • Whitespace: Use generous padding to make the CTA stand out
  • Placement: Position strategically in page flow
  • Mobile Friendly: Ensure buttons are easily tappable on mobile

Positioning Strategies

  • After Content: Place after value propositions are explained
  • Between Sections: Break up long content and re-engage readers
  • Exit Intent: Show as users are about to leave the page
  • Sticky: Keep visible as users scroll (use cautiously)
  • Multiple CTAs: Use different messages to target different audiences

Customization Examples

/* Custom gradient background */
				.cta.custom {
				background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
				}

				/* Adjust padding for compact layouts */
				.cta.compact {
				padding: var(--a-space-large);
				}

				/* Make CTA full-width */
				.cta.full-width {
				margin-left: calc(-50vw + 50%);
				margin-right: calc(-50vw + 50%);
				}

Accessibility

  • Semantic HTML: Uses <section> for proper structure
  • Heading Hierarchy: Uses <h2> for main heading
  • Button Semantics: Uses proper button or link elements
  • Color Contrast: Gradients maintain WCAG compliance
  • Focus Indicators: Clear focus states for keyboard navigation
  • Mobile Responsive: Stacks properly on small screens

Integration Examples

Featured in Page Flow

<section>
				<!-- Feature explanation -->
				</section>

				<section class="cta primary">
				<h2>Ready to experience the difference?</h2>
				<p>See how other teams are shipping faster with Axiom01.</p>
				<a href="#pricing" class="secondary">View Plans</a>
				</section>

				<section>
				<!-- More content -->
				</section>

Multiple CTAs in Sequence

<section class="cta primary">
				<h2>Get Started Today</h2>
				<p>Try our free tier with unlimited projects.</p>
				<a href="#signup" class="secondary">Start Free</a>
				</section>

				<section class="cta secondary">
				<h2>Need Enterprise Features?</h2>
				<p>Our dedicated team can help you scale.</p>
				<a href="#contact" class="button">Contact Sales</a>
				</section>

Features

  • Semantic Structure - Built with native HTML5 elements for maximum reliability.
  • Theme Aware - Automatically adapts to all 22 Axiom01 themes via OKLCH tokens.
  • Fully Responsive - Scales perfectly from mobile to desktop screens.
  • No JS Dependency - Core functionality relies on pure CSS for maximum performance.
  • Customizable - Easily extendable via Axiom01's design tokens and modifiers.